Nike Stock Is Down 78% From Its Peak. Here's Why I'd Buy and Hold for a Decade.
Nike stock has fallen 78% from its peak, but the author argues this presents a long-term buying opportunity. CEO Elliott Hill is restructuring the company into sport-specific teams, deliberately cutting supply of popular products like Dunks and Jordan retros, and shifting distribution strategy to include Amazon and Dick's Sporting Goods. The key metric to watch is whether Nike can restore its operating margin to at least 10% by fiscal 2030, which will be revealed at the November 17 Investor Day.