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Wall Street cuts Nike (NKE) price targets ahead of Q1 earnings. Here is what to expect for revenue, China sales, and turnaround plans.
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Four sectors are higher and seven are lower in Thursday’s regular session, with defensive sectors holding two of the top three positions. The leaders are separated rather than clustered, with no single gap clearly standing apart from the other breaks across the table.
Truist Securities downgraded Nike, Inc. from "Hold" to "Sell," while maintaining a price target of $29 per share.
Truist Securities has downgraded Nike, Inc. from a "Sell" rating to a "Hold" rating, setting a price target of $29.
Morgan Stanley has lowered its price target for Nike, Inc. from $27 to $25.
The article compares Nike and Procter & Gamble as investment options for 2027. Nike trades at a premium valuation (32.2x forward P/E) despite slowing revenue growth, though it offers an attractive 4.19% dividend yield and is on track to become a Dividend King. Procter & Gamble offers more defensive positioning with essential household goods, a lower valuation (23.2x forward P/E), and is already a Dividend King with 70 consecutive years of dividend increases. The author recommends P&G over Nike, citing P&G's superior 2026 performance (+14.1% vs Nike's -38.6%) and more stable business model.
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