Can J.M. Smucker's Hostess Donettes Drive a Broader Recovery?
The J.M. Smucker Company reported a 7% decline in Sweet Baked Snacks sales in Q1 fiscal 2027, but Donettes brand showed double-digit growth driven by expanded distribution and innovation. Flowers Foods' Wonder cake gained market share despite a 4% overall sales decline, while J&J Snack Foods faced a 6.2% sales drop with bakery weakness, though retail segment grew 1.7%.