Adobe Forecasts 130% Growth in AI-Driven Holiday Shopping Traffic
Adobe projects that AI-powered traffic to U.S. retail websites will increase by 130% year-over-year during the 2026 holiday shopping season.
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Adobe has launched a new initiative providing eligible startups with 12 months of complimentary access to its creative and document management software suite.
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Adobe projects that AI-powered traffic to U.S. retail websites will increase by 130% year-over-year during the 2026 holiday shopping season.
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Adobe and ServiceNow represent different enterprise software strategies, with Adobe trading at a lower valuation (10.2x forward P/E) but facing significant AI-driven competition risks, while ServiceNow grows faster (20.9% revenue growth) with a services-based model less vulnerable to AI clones. The author recommends ServiceNow for 2027 despite its higher valuation, citing Adobe's exposure to AI-generated software alternatives.