Bath & Body Works Debuts First 'Feel Good' Concept Store
Bath & Body Works has opened its first 'Feel Good' concept store in Charlotte, North Carolina, as part of a new retail strategy to enhance fragrance discovery.
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Bath & Body Works Debuts First Feel Good Concept Store, Offering a New Store Experience Designed to Make Fragrance Discovery Easier
Bath & Body Works opened its first Feel Good concept store in Charlotte, North Carolina, with additional locations planned in Columbus, Ohio and Miami, Florida this fall. The new format features an open floorplan, clearer product information, hands-on testing stations, and a digital Fragrance Finder to enhance fragrance discovery and streamline the shopping experience.
Shares of consumer discretionary retail companies are trading higher. Retreating bond yields and investors trimming exposure to AI-exposed tech names are helping drive the rebound following marked declines for the sector in August and September.