Royal Caribbean Receives Regulatory Feedback on Gratuity Disclosures
The National Advertising Division (NAD) reviewed Royal Caribbean's gratuity disclosure practices and recommended further modifications to improve transparency.
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TD Cowen analyst Tom Fitzgerald maintains Royal Caribbean Group (NYSE:RCL) with a Buy and raises the price target from $337 to $340.
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The National Advertising Division (NAD) reviewed Royal Caribbean's gratuity disclosure practices and recommended further modifications to improve transparency.
The National Advertising Division determined that Royal Caribbean's voluntarily modified advertising regarding optional gratuities is supported, though it recommended further changes to avoid consumer confusion. Royal Caribbean modified its online booking flow to clearly disclose that gratuities are optional and can be modified or removed before disembarkation. The company has implemented NAD's recommendations.