Sports Fan Analytics & Trends Study in the United States Examines U.S. Sports Fan Behavior Across 18 Sport Categories
A comprehensive sports fan analytics study based on 6,666 U.S. consumers surveyed in January 2024 examines fandom trends across 18 sports categories, measuring viewership, attendance, social media engagement, sponsorship influence, and mobile consumption. The study identifies major brands and provides insights relevant to advertisers, sponsors, leagues, and media companies seeking to understand evolving fan behavior across streaming, mobile, and social channels.