Nike and Lululemon Both Hit Multi-Year Lows in September. Which Stock Is Best Positioned to Make a Comeback?
Nike and Lululemon have both collapsed to multi-year lows due to weak North American sales, slowing revenue growth, and increased competition. Nike faces challenges from its wholesale retailer exit strategy and reliance on markdowns, while Lululemon struggles with soft women's apparel sales and tariff pressures. Though both face near-term headwinds, Lululemon appears better positioned for a comeback due to its cheaper valuation (10x earnings vs. Nike's 21x), despite analyst expectations for continued declines in fiscal 2027.