Morgan Stanley Maintains Equal-Weight on Planet Fitness, Raises Price Target to $51

Bragar Eagel & Squire, P.C. Reminds Planet Fitness, Inc. Investors to Contact the Firm Seeking Lead Plaintiff Role Before September 14th

A class action lawsuit has been filed against Planet Fitness for allegedly making false statements about its Black Card price increase rollout, membership growth projections, and marketing effectiveness. The company cut 2026 revenue guidance from 9% to 7% and paused its Black Card price increase on May 7, 2026, causing the stock to plummet 31% in a single day. Investors who purchased shares between November 6, 2025, and May 6, 2026, have until September 14, 2026, to apply as lead plaintiff.

RBC Capital Maintains Outperform on Planet Fitness, Lowers Price Target to $65

RBC Capital analyst Logan Reich maintains Planet Fitness (NYSE:PLNT) with a Outperform and lowers the price target from $70 to $65.

Planet Fitness shares are trading lower after the company reported Q2 financial results and lowered its FY26 sales guidance below estimates.