Laird Superfood shares are trading higher after the company reported better-than-expected Q2 financial results and affirmed its FY26 sales guidance with its midpoint above estimates.

Can Kraft Heinz's Promotional Strategy Support Better Volume Trends?

Kraft Heinz is implementing a promotional strategy focused on affordability and improved ROI to combat declining volume trends. The company achieved a 3.4 percentage point increase in promotional ROI year-to-date and introduced smaller pack sizes across key categories. However, Q2 2026 volume/mix still declined 2.6 points overall, with North America down 3.8 points, indicating the strategy's effectiveness remains to be proven in the second half of 2026.

Laird Superfood Names Mark Johnson As Chief Financial Officer, Efective October 1, 2026

8-K filing — Laird Superfood, Inc. (LSF)

Filed: 2026-09-08 AccNo: 0001437749-26-029721 Size: 172 KB Item 5.02: Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers Item 8.01: Other Events

Maxim Group Maintains Buy on Laird Superfood, Raises Price Target to $10

Maxim Group analyst Anthony Vendetti maintains Laird Superfood (AMEX:LSF) with a Buy and raises the price target from $6 to $10.