ThredUp Releases 2026 Holiday Resale Report
ThredUp published its 2026 Holiday Resale Report, highlighting consumer trends toward secondhand gifting and growth in holiday sales.
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ThredUp shares are trading lower after the company reported worse-than-expected Q2 EPS results and lowered its FY2026 sales guidance below estimates.
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ThredUp Report Finds One-of-a-Kind Beats Brand New for Holiday Gifts, as 62% of Americans Plan to Buy Secondhand
ThredUp's 2026 Holiday Resale Report reveals that 62% of Americans plan to buy secondhand gifts this season, with 55% preferring one-of-a-kind vintage items over brand-new products. The report shows 42% expect to spend more than last year, and 53% have sold or plan to sell items from their closets to fund holiday purchases. Holiday sales on ThredUp grew 37% from 2023 to 2025, outpacing full-year growth of 22%.
ThredUp Expands Into Live Shopping with Whatnot
ThredUp announced its expansion into live commerce by launching live shopping shows on Whatnot, the largest live commerce platform in the US, UK, and Europe. Starting September 29, 2026, ThredUp will broadcast directly from distribution centers in Atlanta and Dallas, offering millions of secondhand fashion items. The company also plans to explore additional partnerships with Whatnot sellers, including providing inventory access and logistics support.
ThredUp Announces Plan To Expand Into Live Shopping On Whatnot
Beginning today, ThredUp will launch live shows directly from its distribution centers in Atlanta, GA, and Dallas, TX. This represents ThredUp's official foray into live commerce. The live shopping market has