lululemon Refreshes Product Strategy: Will New Styles Click?
lululemon is restructuring its growth strategy to restore full-price sales growth by updating core product franchises, reducing SKUs, and improving inventory discipline. The company is increasing chase volume by 20% to react faster to consumer demand. While some products like Scuba and Groove Wide-Leg bottoms show promise, traditional leggings sales declined 20% as consumers shift toward looser silhouettes. The stock has underperformed significantly, down 39.9% in six months, and earnings estimates have been revised downward.