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Scotiabank Downgrades Fiverr Intl to Sector Perform, Announces $10 Price Target
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According to Fiverr's 2026 Holiday Marketing Index, retailers are combining AI tools with freelance talent to optimize search visibility and build consumer trust. While 67% of search specialists report rising demand for generative engine optimization, 69% of UGC freelancers report increased holiday demand as retailers recognize that authentic, human-created content resonates more with shoppers than AI-generated alternatives. The survey reveals a broader shift toward hiring specialists for strategy and advice rather than execution alone.
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