Klaviyo Named Official B2C CRM Partner for Williams Racing
Klaviyo has been selected as the official consumer CRM partner for the Williams Racing Formula 1 team, beginning in 2027.
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Wells Fargo has increased its price target for Klaviyo, Inc. shares from $22.00 to $24.00.
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Klaviyo has been selected as the official consumer CRM partner for the Williams Racing Formula 1 team, beginning in 2027.
Salesforce announced its agreement to acquire Braze, a customer engagement and marketing software provider, for $5.66 billion ($47.50 per share in cash). Braze stock surged 52% on the news. The deal, expected to close in 2027, represents Salesforce's continued focus on integrating AI into its offerings following its June acquisition of Fin. Braze has declined 51% since its 2021 IPO.
Salesforce’s $5.66 billion Braze deal puts Klaviyo in focus as investors weigh the value of customer-engagement software.