How headings add value to your web content.
There are plenty of good reasons to use headings in your webpages; like, to structure your documents, providing your readers a complete scenario of your overall content, easy to access content etc. While the problem gets worse when designers try not to use headings instead do use font-styles to get results or uses images to get desired results. That makes very bad impression in your search engine optimization campaign.
The usage of headings is not only to give your documents a structure while also to provide something to your readers and search engines that what actually your content is? So, if you are using images are trying to style your fonts to get headings, that is very bad and wrong practice. Please cut that out and go along to understand why?
Use headings to provide relevancy in your content.
Headings provide a clear image of your overall content, as soon as reader makes an eye content with your heading; he/she gets overall information about your content. That’s why you must use headings to provide your readers what your content is actually all about. And try to prove that your headings are true, it means your content describes same as your heading says.
Headings can boost your search engine optimization.
Headings becomes really handy in your search engine optimization campaign. As search engine crawlers when read your content, they follow your HTML. As soon as they get headings they know how to give value to your content, H1 tag gets highest weight/value in search engine optimization campaign while H6 gets lowest weight/value. Try to use H1 tag as the most important heading, mostly used as your post’s heading.
Headings improve accessibility of your content.
Headings are very useful when it comes to access content from a larger post. Let suppose your page contains 2000 words in an post and that post contains different sections. Now if you are not using headings, how will someone find one particular section of your post? Here headings becomes necessary and proper usage adds great value to your readers, hence readers happy means search engines happy.
How to get better results with heading tags.
There are 6 different heading tags as H1, H2, H3, H4, H5 and H6. As I earlier mentioned that H1 tag gets most weight/value and that value gets lower and lower towards H6, which means H6 gets lowest weight. But it means now? It simply means if we have to use our main heading or an important heading, we should use H1 tag, and for secondary important headings we should use H2 tag and for least important headings we should go for H6 etc. Here a proper decision can adds huge impact.
The H1 tag and its proper usage.
The best practice is to limit H1 tag’s usage to only 1. It simply means that you should use H1 tag as your most important heading that may be your post heading (in general that is). Now search engine crawlers when crawl the page, they’ll know that the most important content is that particular heading and so they will be hoping that all your other page content is revolving around that heading. If they get so, your post will be indexed for that particular keywords and you have done a very nice job. So, H1 must be used for your most important headings.
Can I use multiple H1 tags on a single post?
The answer is yes, as Google’s Matt Cutts says that we can use multiple H1 tags if necessary. What necessary means here? Simply it means if your post is describing two important topics and then you may use two H1 tags to differently target that topic. While if your post is not so, and post content is unique for one topic then its bad practice to use multiple H1s. So, try to use only single H1 tag in one post, but keep in mind you can use multiple H1s if it requires.
Some points to remember while using heading tags.
- Never stuff your keywords in headings, otherwise you’ll be penalized.
- Never use multiple H1s in one topic on a page, you can use if you possess multiple topics.
- Never use headings for just styling purposes, try to use headings to make your content more structured, easy to understand, and easy to access etc.
- Never use single heading for multiple pages, always use different headings for every other post/page.
- Use H1 as the most important heading, for secondary important headings go for H2 or H3s.
Its very basic touch and I hope you got the point, so try to use headings in your content. You can get the most value from search engines and adding more value to your readers. Your documents should be well structured and contain proper grammar. By doing so it should add value to your readers thus helping you rank high on search engines and to visitors too!