As Paid Search Marketing, otherwise known as Pay Per Click, grows it is inevitable that the medium will become more complex. In an effort to remain competitive and attract more advertisers, the search engines continually upgrade their service to stay on top by providing advertisers with more effective options to help them refine their advertising…

Are you thinking of cashing in on the PPC revolution? Think twice before you decide to go it alone. I don’t think I’m overstating the fact by claiming that pay-per-click advertising constitutes a marketing revolution. Companies are no longer considering spending part of their annual advertising budget on PPC advertising – they are insisting on…